REFRESH ON REPEAT
Services: Brand Strategy, Print and Digital Campaign Concept
BRIEF
Starbucks is a global coffeehouse brand known for more than just coffee—it’s about lifestyle, energy, and seasonal excitement. That spirit inspired my campaign, Refreshers on Repeat, which celebrates Starbucks Refreshers as the perfect pick-me-up for vibrant, on-the-go moments.
I wanted to create a campaign that feels light, energizing, and visually fun—just like the drinks themselves. I designed print and digital assets, including billboard layouts, an Instagram story template, and an in-feed post. The goal was to craft a campaign that grabs attention in real life and continues the conversation online.
CAMPAIGN CONCEPT
'Refresh on Repeat' focuses on the burst of flavour and colour that Starbucks Refreshers bring into daily life. The campaign celebrates those quick, feel-good breaks—whether you’re commuting, studying, or out with friends. With bright visuals and playful messaging, the campaign positions Refreshers as a fun lifestyle drink for people who want a quick energy boost that’s also a mood-lifter.
The print ads feature bold colours and vibrant fruit visuals that match the flavours of the Refreshers. The digital side includes social media templates designed for reels, carousels, and stories—perfect for promoting limited-time flavours or user-generated content.
Target Audience: Teens to young adults—high school students, college students, and young professionals who live fast-paced lives and are active on social media. They crave aesthetic, flavour, and energy in one experience and love engaging with lifestyle brands that are seasonal, trendy, and fun.
PRINT EXECUTION
For the print campaign, I focused on colourful billboards placed in urban and commuter-heavy areas. These feature bold typography and the drinks for the thrist effect.
DIGITAL EXECUTION
For the digital campaign, I created Instagram story templates, feed posts, and animated graphics designed to be easily customizable for Starbucks’ seasonal launches. The layouts are playful, brand-aligned, and optimized for engagement.
WHY THIS CAMPAIGN WORKS
This campaign works for three key reasons:
1. Seasonal & Trend-Driven – The campaign taps into the seasonal excitement Starbucks customers already anticipate, driving urgency and FOMO around Refreshers.
2. Social Media Ready – The campaign’s digital elements are designed for high engagement, encouraging users to share and interact with content that feels fun and personal.
3. On-Brand Visuals – The look and feel of the campaign align with Starbucks’ bright, welcoming brand identity while highlighting Refreshers as a lighter alternative to coffee.
CONCLUSION
'Refresh on Repeat' captures what makes Starbucks Refreshers unique—energy, flavour, and fun. The campaign balances vibrant print materials with digital-first designs made to go viral. This project demonstrates my ability to create a cohesive, multi-platform campaign that stays true to brand values while speaking directly to today’s social-savvy audience.
