Tropicana, the iconic beverage brand celebrated for its commitment to delivering 100% pure fruit juices, has built its identity on natural goodness, freshness, and vibrant fruit flavors. This project centered on capturing Tropicana’s essence through a print and media campaign that invites customers to "taste an explosion of joy."
The campaign focused on two key elements:
1. The energetic, vibrant nature of the brand, using dynamic visuals to convey the lively flavors of Tropicana juices.
2. Fruity explosions as a metaphor for the exciting burst of flavor and freshness that comes with every sip.
1. The energetic, vibrant nature of the brand, using dynamic visuals to convey the lively flavors of Tropicana juices.
2. Fruity explosions as a metaphor for the exciting burst of flavor and freshness that comes with every sip.
Collaborating with my partner, we created a visually dynamic campaign that highlights Tropicana’s energetic personality and exciting flavor profiles. Using the concept of "fruity explosions," we crafted a narrative that brings the brand’s lively and refreshing spirit to life. The visuals featured bold, vibrant imagery that gives the sensation of Tropicana’s fresh, flavor-packed juices bursting with energy and zest.
Using Illustrator, Photoshop, and InDesign, we executed the campaign across multiple touchpoints, bringing Tropicana’s brand promise to life. The process presented some challenges, but the most rewarding part of the project was seeing our creative idea come to life, from concept to execution.
This one was made by my partner, Sydney
